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  • Social Media Marketing Course


    Implement a results-driven social media marketing strategy
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Social Media Marketing
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Social Media Marketing Course Ref: marketing 18/03

According to a recent report, more than 58% of Facebook's 1.056 billion monthly users are also daily active users. There's no denying fact, that social media gives us the ability to engage with our consumers on a day-to-day basis. A comprehensive understanding of social media marketing and the opportunities it offers is imperative to any professional in the industry.

Aim of the course:
To provide professionals in the iGaming industry with the necessary skills to implement a results-driven social media marketing strategy.

Attending this course will give you the fundamental skills needed to implement a multi-channel strategy for acquiring new fans and followers, establishing social relationships, creating valuable content, building brand loyalty, driving website traffic, and converting fans into leads or registered users.

Includes training on leveraging the latest functionality in social, including Facebook's Graph Search, Facebook's new Ads metrics, Twitter ads, and more. Our Social Media Martkeing course is constantly updated with all the latest industry news & concepts.

A certificate of attendance will be awarded at course completion.

Upcoming Part Time Course:
register now pentasia training Date: 20th & 22nd May 2014
Time: 17.30-20.30 (both days)
Price: €175 inc. VAT
Duration: 6 hours
Sessions: Lecture & Interactive Workshop
Venue: Pentasia Malta Limited, Quarries Street, Santa Venera, SVR 1755, Malta 
Google map: directions

Feedback received from previous courses:

  • "A job well done" - K. Caruana
  • "Very good course. I really enjoyed it. Thank you!" - L. Anderssen
  • "The course was very engaging and rewarding and would be glad to attend further courses on the subject should more be in the pipeline. The speakers in both courses demonstrated a good command of the subject and more importantly were engaging and naturally possess charisma. thanks and regards, R. Formosa"
  • "It was very well organised and taught, very useful info" - S. Kaya
  • "Excellent presentation by Heather, very engaging. Surely will recommend to friends."- R. Formosa
  • "Done such a great job! Thank you!" - T. Babits
  • "Loved it! Thanks." - E Gheghici
  • "Very enjoyable, learned alot. Thanks! - E. Anderson
  • "Finally i got to understand what soail media is all about and what a powerful tool it could for my work!" - V. Buttigieg

About the Tutor:
Heather Cooper Social Media Marketing Pentasia TrainingHeather Cooper is a Social Media Strategist from New York and co-founder of Integrate Social. She helps brands discover and leverage their voice in social media through the implementation of strategic, innovative, and creative social campaigns that contribute to bottom-line profitability.

Her clients range from local small businesses to Fortune 500 corporations. Heather holds an MBA in Marketing from the Zarb School of Business and is a member of Alpha Mu Alpha, a division of the American Marketing Association. She also serves as the co-organizer of TEDxValletta.


What’s on the Agenda:

  • Introduction to social media marketing
  • Individual platform strategies:
    Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, Tumblr, Foursquare
  • Fundamentals
  • Hyper-targeted advertising
  • Legal implications
  • Engaging the community
  • Creating valuable content
  • Integrating customer service
  • Developing a social strategy
  • Measuring success and ROI
  • Gaining companywide support
  • Case studies

Who should attend:
Current and aspiring marketing professionals in the iGaming industry.

Do you have a question? Click on our Live Chat Support & speak to one of our Customer Support Agents, or contact us on +356 21 383 481 or via email: malta@pentasia.com.