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Anti-Money Laundering Course
Anti-Fraud, The Advanced Course
Combating Fraud - A Beginners Course
Introduction To iGaming Course - Malta
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Social Media Marketing - iGaming
Social Media Marketing - iGaming Course Ref: marketing 20/05

According to a recent report, more than 58% of Facebook's 1.056 billion monthly users are also daily active users. There's no denying fact, that social media gives us the ability to engage with our consumers on a day-to-day basis. A comprehensive understanding of social media marketing and the opportunities it offers is imperative to any professional in the industry.

Attending this course will give you the skills needed to implement a multi-channel strategy for acquiring new fans and followers, establishing social relationships, creating valuable content, building brand loyalty, driving website traffic, and converting fans into leads or registered users.

A certificate of attendance will be awarded at course completion.

Course Time & Duration:
Date: 20th & 22nd May 2013
Time: 17.30-20.30 (both days)
Price: €175 inc. VAT
Duration: 6 hours
Sessions: Lecture & Interactive Workshop
Venue: Pentasia Offices, Santa Venera, Malta

About the Tutor:
Heather Cooper is a Social Media Strategist from New York and co-founder of Integrate Social. She helps brands discover and leverage their voice in social media through the implementation of strategic, innovative, and creative social campaigns that contribute to bottom-line profitability.

Her clients range from local small businesses to Fortune 500 corporations. Heather holds an MBA in Marketing from the Zarb School of Business and is a member of Alpha Mu Alpha, a division of the American Marketing Association. She also serves as the co-organizer of TEDxValletta.


Aim of the course:
To provide professionals in the iGaming industry with the necessary skills to implement a results-driven social media marketing strategy.

What’s on the Agenda:

  • Introduction to social media marketing
  • Individual platform strategies:
    Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, Tumblr, Foursquare
  • Fundamentals
  • Hyper-targeted advertising
  • Legal implications
  • Engaging the community
  • Creating valuable content
  • Integrating customer service
  • Developing a social strategy
  • Measuring success and ROI
  • Gaining companywide support
  • Case studies

Who should attend:
Current and aspiring marketing professionals in the iGaming industry.

 

Do you have a question? Click on our Live Chat Support & speak to one of our Customer Support Agents,
or contact us on +356 21 383 481 or via email: malta@pentasia.com.